Shimmering Cosmetics is a Luxurious Makeup Brand offering Rich Formulas and Bold Pigments. Making a Statement and having your Makeup last all day long. Shimmering Cosmetics is about helping customers feel Confident, Valued, and Worth it. For the Logo Design I wanted to create a simple Wordmark with personality that would make customers feel like they are Confident, Valued, and Worth it by pulling in those Brand Values. I designed the Shimmering Cosmetics Website to be easy for customers to navigate and find what they are looking for. I wanted the color palette for the Website to reflect the Tone and Quality of the Brand. I continued to incorporate the same color story throughout the Magazine Spread and other elements of the Designs to show consistency and build trust throughout the Customer Journey. This article was created to teach customers how to use the products to create fun looks and achieve that Confidence and feel Valued reestablishing that trust and always thinking about the customer reinforcing what 

Shimmering Cosmetics is about.